Salesforce has agreed to buy Braze for $47.50 per share in cash, valuing the transaction at approximately $5.66 billion. The acquisition would strengthen Salesforce’s AI-powered marketing tools and real-time customer engagement services. The deal is expected to close in fiscal 2028, subject to shareholder and regulatory approvals.
Salesforce (NYSE: CRM) has signed a definitive agreement to acquire Braze (NASDAQ: BRZE) in a transaction valued at approximately $5.66 billion, marking another major move by the enterprise software company to expand its artificial intelligence and marketing capabilities.
Under the October 20 announcement, Braze shareholders will receive $47.50 in cash for each share of Class A common stock they hold. The proposed acquisition remains subject to approval by Braze shareholders and the required regulatory clearances.
The transaction comes as Salesforce continues to develop its AI offerings and expand its customer relationship management platform. Investors following stock market developments have been watching how large technology companies are spending to strengthen their positions in AI and related software markets.
Salesforce Targets Braze’s AI Marketing and Customer Engagement Technology
Braze provides software that allows businesses to communicate with customers through mobile applications, websites, email, text messages and other digital channels. Its platform uses real-time customer activity to help companies tailor messages and coordinate interactions across different channels.
Salesforce said Braze’s technology is expected to complement its Data 360, Customer 360, Agentforce and SIForce offerings following completion of the acquisition. The companies aim to combine Braze’s customer engagement and AI decision-making tools with Salesforce’s customer data and marketing products.
Braze has approximately 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters and Venmo. The acquisition would bring its technology and expertise in mobile engagement and data engineering into Salesforce Marketing Cloud.
The deal adds to Salesforce’s broader effort to incorporate AI into its business software. Companies across the technology sector are investing in tools that automate workflows and personalize customer interactions, creating new competition in the enterprise software market.
Investors can follow the wider implications of these developments through Wealthier Today’s investing coverage, including analysis of technology companies and the market forces influencing their valuations.
Braze Acquisition Expected to Close in Salesforce Fiscal 2028
Salesforce expects the acquisition to close during its fiscal 2028, which begins in February 2027 and ends in January 2028. Completion depends on customary closing conditions, including Braze shareholder approval and regulatory clearances.
The company said the transaction is not expected to change its fiscal 2027 guidance. Salesforce has not issued fiscal 2028 guidance and said the announcement does not change its existing long-term targets. The companies have appointed separate financial and legal advisers for the transaction. J.P. Morgan Securities is advising Salesforce, while Qatalyst Partners is advising Braze.
The proposed acquisition gives Salesforce another route to expand its AI and marketing business, but the expected benefits will depend on completing the transaction and integrating Braze’s technology. The companies have not announced a change to Salesforce’s fiscal 2027 outlook.
The central questions will be how effectively Salesforce integrates Braze’s tools and whether the combined products can support growth without putting additional pressure on profitability. Those considerations are also relevant when comparing large technology companies and their acquisition strategies with other opportunities in the stock market.