The Warner Music Group announced today that it plans to launch virtual concerts in the metaverse. It has teamed with The Sandbox, a forthcoming Ethereum game, to create a music-themed section in the shared online gaming environment.
Warner Music Group "WMG" is one of the big three record labels and the world's third-largest music company. It will utilize its virtual LAND plots in The Sandbox game to develop a location that will act as a music-themed amusement park and a performance venue for its performers.
🤝 Join us in welcoming none other than... @warnermusic to The Sandbox! 🎶— The Sandbox (@TheSandboxGame) January 27, 2022
Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent!
Full details 👇https://t.co/v1GfOWWjWz pic.twitter.com/JfzWePXrix
The Sandbox will organize a LAND sale later as part of the announcement, allowing music fans to purchase prized LANDS next to the WMG site. More details about this LAND sale will be available soon.
What is The Sandbox?
The Sandbox is a metaverse game built on Ethereum that enables players to create, distribute, and monetize in-world assets and gameplay experiences.
Users may purchase LAND in the form of NFTs, which can then be personalized and monetized in the game.
Sandbox users use cryptocurrencies to pay for properties and products in its metaverse, which are maintained by a blockchain and are represented by non-fungible tokens (NFTs).
Warner Music Group joins over 200 existing The Sandbox partnerships with brands and celebrities, including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, and Steve Aoki.
Who Will Play In The Concerts?
Warner has yet to reveal which musicians will play or feature in The Sandbox, but given that the company has hundreds of signed artists, including some famous names, the arrangement might bring Ed Sheeran, Bruno Mars, Dua Lipa, and Lizzo to the metaverse for the very first time.
Although this is the first time a music label is planning to launch such an initiative in a metaverse game, it's not the first time a big player aims to broaden its audience by entering virtual reality. Last year, the metaverse game Decentraland organized a three-day virtual music festival.