Binance, a cryptocurrency exchange with the greatest daily trading volume of all cryptocurrency exchanges globally, has been announced as an official sponsor of the TotalEnergies Africa Cup of Nations in 2021 hosted by Cameroon. The tournament began in Olembe Stadium in Yaounde on Sunday, January 9, 2022, at 5 p.m. (WAT) and will continue until February 6, 2022.
Binance will serve as the only cryptocurrency and blockchain platform for the AFCON 2021 competitions, marking the company's first sponsorship of a large-scale football event.
CAF General Secretary Veron Mosengo-Omba commented on the sponsorship deal.
"I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football. CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level."
Yi He, Co-Founder, and CMO of Binance, also made some comments, citing Binance efforts to make sure more people embrace crypto.
"With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry. We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto and understand Binance."
Binance Director for Africa, Emmanuel Babalola, reiterated Binance's mission to make crypto mainstream and widely adopted. "Football is the most popular sport in Africa, one that unites the entire continent, and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent."
In addition, Binance will also be the official partner of the Assist of the Day/Binance Assist of the Week/Binance Assist of the Tournament, which will be marketed via CAF's social media platforms as well as all six venues in the host country's five cities.
Partnership with TikTok
Last week, the Confederation of African Football (CAF) established a collaboration with TikTok, a video-focused social networking site, to provide football related content. This new partnership will allow TikTok to post content relating to the AFCON tournament.